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Global Licensing NZ Ltd (est. 1996) is a licensing agency servicing the Australasian market with wide experience in brand management, product development, retail sales & merchandising, promotions and marketing of licensed product.  

We are committed to:



Priority one, delivering revenue for clients



Building stronger, long term partnerships with Licensors, Retailers and Licensees

Quality Service


Becoming an extension of the client’s business.


Meticulous planning and attention to detail



Every client and brand is different, so each needs a tailored strategy to achieve success



Loving product and appreciating the joy people get from connecting with the brands they love

Mark Paul

Mark has an extensive history in the sales and marketing of licensed product. This includes 12 years retailing and distributing licensed merchandise and 20+ years operating Global Licensing, managing some of the world’s biggest brands.

Mark has worked with leading brand owners & licensors including;

Marvel Entertainment, Sesame Workshop, Nickelodeon/MTV, American Greetings, BBC Worldwide, Paramount Pictures, World Wrestling Entertainment, Coca-Cola, Playboy Enterprises, Universal Studios, eOne, The Pokemon Company, MGM Studios, Nelvana, Holden, Toei Animation, Paws Inc., The Wiggles, Brown-Forman, LMCA, Iconix, Haynes, The Licensing Company and ITV Studios.


Mark has developed connections throughout the international licensing community and works closely with retailers, licensees, manufacturers and promotional companies in Australia and New Zealand.

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